Curiosity-Led, Research-Fueled, Design-Crafted

For nearly two decades, I’ve been immersed in the design industry, driven by an insatiable curiosity for understanding how things work and a passion for creating. Today, I work as a Graphic Designer and Digital Creator at a leading advertising agency in my hometown. Our team is evolving beyond outdoor advertising to offer a broader range of services, including social media campaigns, web banner ads, and programmatic distribution, to name a few.

Before this role, I honed my skills in print shops, designing everything from road signs and vehicle wraps to business cards and traffic signs—essentially, if it could be printed, I’ve probably worked on it. Along the way, I’ve sought out challenging projects that keep my skills sharp and my creativity engaged, often across a variety of industries.

Currently, I’m exploring the world of UI/UX design, developing interfaces for mobile and web platforms. I’ve also designed, deployed, and managed websites for personal clients and recently took on the redesign of my company’s website to give it a fresh, modern look. Beyond that, I’m experimenting with spatial design for immersive augmented and virtual reality experiences and teaching myself programming to complement my work in web and product design.

My work is deeply intertwined with my fascination for technology and its endless possibilities. I’m particularly drawn to how emerging tools and advancements can transform the creative process and push the boundaries of design. Whether it’s exploring the latest developments in artificial intelligence, experimenting with augmented and virtual reality platforms, or diving into the nuances of user experience, I’m constantly seeking new ways to integrate technology into my work.

Beyond design, I’m passionate about research and analysis. I approach challenges with a data-driven mindset, studying trends, gathering insights, and connecting dots to inform my creative decisions. This analytical perspective helps me understand not just what works visually, but why it works—and how it can be improved. Whether I’m analyzing user behavior to refine a web interface or researching the technical feasibility of a new design concept, I bring a structured and inquisitive approach to every project.

This balance of creativity and analysis allows me to bridge the gap between art and science, ensuring my work is not only visually compelling but also strategically impactful. It’s this combination that drives my ongoing curiosity and fuels my desire to keep learning, experimenting, and growing in a rapidly evolving field.